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Day 105: MinneWebCon 2013

I took a day off work to go to the first day of MinneWebCon 2013, a conference for people who work in web development, marketing, content strategy, etc. It was a whole lot of fun.



When you work in one office every day, it is easy to forget that there are other people facing the same issues as you around the Twin Cities. It was really great to be able to talk to people from the area and around the country who are passionate about web marketing.

Anecdote that stuck with me: At a talk by Veronica McGregor about social media at NASA's Jet Propulsion Labratory (JPL), I learned how important it is to know your audience.

When she created a twitter account about asteroids that pass close by Earth (@AsteroidWatch), she quickly realized that her followers were not the typical space nerds who follow most JPL launches. Instead, she incited a panic when posting about an asteroid that passed nearby Earth. She learned to always include the word "safe" in future tweets about asteroids. For example, on March 15th, @AsteroidWatch tweeted: "Small asteroid 2013 ED68 will safely pass Earth on March 15 7:38pm PDT/10:38pm EDT. Distance: 334,000 mi/537,000km or 1.4 lunar distance" (emphasis added).

The more you know.

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